3 July 2025
Crew Factory wins the Innovation in Cabin Crew Training Award at La Razón's XIV Tourism Awards
By Esther SáizFounder and training director at Crew Factory. Air Europa purser, flying since 2000.

A national award for our commitment to excellence in aviation training
Some days stay in the history of a project. 2 July was one of those days for Crew Factory. At the Hotel NH in Málaga, during the gala of La Razón's XIV Tourism Awards, we received the Award for Innovation in Cabin Crew Training.
It is a recognition that moves us, honours us and, above all, pushes us on. Because behind this award there are many hours of teaching, of listening, of constantly adapting to an industry that changes at speed. But there is also something that never changes: the passion for training people who dream of flying.
A story that started with a clear idea
When we started Crew Factory, we knew we wanted to do something different. Not only deliver technically impeccable training, which is of course essential, but also support each student through their own process. Turn their dream into reality, yes, but do it in a way that is close, current and, above all, human.
For us, innovating has never been only a question of technology, even though we run an advanced platform. Innovating means understanding each generation of students. Knowing how to motivate them, how to prepare them for a demanding market, how to bring out their talents and strengthen their skills.
An environment of excellence, in a city that sets an example
The setting could not have been more fitting: Málaga, a city that represents the growth and transformation of tourism in Spain like few others. The gala, organised by La Razón, brought together professionals and companies from across the industry, recognising projects that are shaping the future of the sector.
We were there, alongside names such as The Palace, Iberostar Selection Es Trenc, NH Collection Ibiza and Casa de Campo Resort & Villas La Romana. And it was our training director, Esther Sáiz Fernández, who went up on stage to collect the award on behalf of the whole team. A team that works towards one shared goal: to train with rigour, with closeness and with an eye on the future.
This award belongs to everyone
That is how we feel about it. This recognition does not belong to Crew Factory as an institution alone. It belongs to every student who trusted us. To every instructor who has thrown themselves into passing on their experience. To every colleague who brought ideas, solutions and motivation when they were needed.
It also belongs to everyone who believes that training can and should be a transformative experience. That a course is not measured only by the qualification you walk away with, but by what changes inside you. By how it prepares you to work, yes, but also to grow, to decide, to trust yourself.
We keep looking ahead
This award is not a finish line. It is more of a marker along the way. A pat on the back telling us we are going in the right direction, but that there is still a great deal to do. The industry is evolving, and we are evolving with it. Because new generations deserve the best. Because training people well is a responsibility, but it is also a privilege.
Thank you to La Razón for this recognition. Thank you to the whole Crew Factory team. And thank you, above all, to everyone who trusts us to begin their career in the skies.
We keep flying.
If you want to read all the details about this recognition, you can read the full article here 👉🏼 La Razón


